Project info
This is where your brand's personality lives. The more precise the settings, the better the posts.
1Tone of voice
Describe the style, audience and forbidden topics — the AI writes accordingly.
2Marketing context
Key topics used to find and select content.
3Extra context
Instructions for the model: channel signature, source links, a lively human style without AI clichés. By default it also forbids pushy advertising, violence and extremely negative content. The “↺ Reset to recommended” button restores this safe text.
4Context files (.md and .pdf)
Under “Marketing context” and “Extra context” you can upload one or more .md and .pdf files (e.g. a brand book, price list, style guide, product descriptions) and delete the ones you don't need. Text is extracted on upload (automatically for PDF) and added to the matching context block on every text generation — posts take your materials into account. Limit: up to 5 MB per file; PDF pages that are images only, with no text layer, may not be recognised.
5Improve the project
The “✨ Improve” button sends the settings to the model for review as generation context. The model either asks clarifying questions (about the company, product, channel, audience) or proposes rewritten field values — clearer and more useful, without fluff or AI clichés. You accept each change (it fills the form) or reject it; then click “Save changes”.
6Getting the most out of Improve
1) Before running, fill at least the basics: name, what the brand does, who the audience is — so the model has something to work with. 2) Answer the clarifying questions specifically: company and product, the audience and its pain points, the desired tone, what must not be mentioned, the channel link/topic. 3) Work iteratively: answer → get edits → accept the good ones → run again if needed. 4) Accept edits one by one and review the wording before saving. 5) The effect is much better with a capable text model and a configured key (Profile → keys).
7Import a project from a website
The project wizard and “Project info” have an “Import from a site” field. Enter the company website address — the service reads the homepage and 3–5 relevant pages (about, products, services) and fills the project settings with the model. Values are placed into the fields — review and save. A personal model key is required; sites that require sign-in or render fully via JavaScript may not be parsed.
8Style, models, tokens and webhooks
Visual style, model selection (text/images), API tokens for agents and webhooks. See "Models & API keys" for details.
9Project backup
At the bottom of the page there’s a “Project backup” block: export all settings to JSON and restore a new project from a file. Secrets (bot and custom-model tokens) are not included and are re-entered after import. See the “Project backup” help section for details.
Didn't find an answer? Write to us — we'll help.
Contact support